7:45-8:40am

Registration, Continental Breakfast, Networking

 

 

8:50am

Introduction Peter Cowen, Conference Chair & Managing Director, Sutton Capital Partners

9:00-9:25am

Panel 1: Culture Eats Strategy for Breakfast

With record-low unemployment and a hyper-competitive market for talent, what are companies doing to attract and retain top employees? How important are culture and diversity to today’s recruits?

Moderator: Kelly Keegan SnackNation

Jennifer Longnion Dollar Shave Club

Lauren Antonelli Evite

 

9:30-9:55am

Panel 2: Are Subscriptions in a Boom or a Bubble?

More than 2,000 subscription-based providers of products and services are now available to consumers, with more launching daily aimed at new niches and preferences. Will the market continue to grow, or is it facing saturation and limits on scalability? What are the best ways to attract customers and increase their LTV?

Moderator: Ro Bhatia LimeLight CRM

Dan Kessler Headspace

Bill Bradford BeachBody

Corey Weiss ipsy

 

 

10:00-10:25am

Panel 3: Robotics-as-a-Service: A Trillion $ Market Poised to Take Off

​How do you define a robot? What are the best ways to charge users of robotics, and to integrate it into their businesses? Is there a key technology, application or industry that will be the tipping point for accelerating adoption? Is the hype outpacing the reality?

Moderator: Ben Kuo SoCalTech

David Zito Miso Robotics

Lior Elazary InVia Robotics

 

 

10:30-10:50am

Coffee Break

10:55-11:15am

Presentation: SaaS 2019: A Tale of Two Cities--Huge Valuations for some companies, no buyers for others. Why?

11:20-11:45am

Panel 4: When the Sh*t Hits the Fan, Will Your Company Hit the Wall?

A fast-growing company is likely to face multiple crises that can threaten its survival. Hear how entrepreneurs who faced serious challenges successfully dealt with these setbacks.

Moderator: Perry Wallack CornerstoneOnDemand

Geoff McFarlane Winc

Amit Jain Bridg

 

 

 

 

11:50-11:55am

Intro to Morning Keynote/Fireside Chat

11:55-12:25pm

Morning Keynote/Fireside Chat

12:30-1:35pm

Lunch: Bayview Ballroom

1:40-2:10pm

Breakout Sessions Part 1

5 CFO Strategies to Grow from $5M-$100M

David Appel Sage Intacct

Mark Terbeek Greycroft

The CFO is the business model architect in charting a company’s growth. As you grow, the models you need to prove change—from revenue to net renewal to profit to expansion. Learn five strategies in measurement and automation that enable you to prove and scale each model. Success at each stage helps you secure the funding you need to grow your business from $5M to $100M.

Vital Pricing Strategy Growth Lessons from 12,140 Subscription Companies

Patrick Campbell ProfitWell

 

Let’s talk about a hard truth - the majority of companies are still getting their pricing wrong, and ProfitWell has the data to prove it. Join CEO Patrick Campbell in a monetization deep dive to unpack what they’ve extracted from over 12,000 recurring revenue companies on value based pricing strategy and why getting it wrong is not an option. You’ll uncover the top pitfalls, strategic insights on industry trends, and specific tactics start critically leveraging pricing’s capacity.

The Deal: What Investors are Looking for from Series Seed to Series C

Ryan Azlein Stradling

Andrew Peterson Signal Sciences

Investors work on investment deals every day while entrepreneurs do it sparingly (or never if it's your first time). Come hear from an attorney and an entrepreneur on lessons learned from successfully raising 100s of millions of dollars. Learn what investors are looking for and how to play the game of investment in a way that helps the entrepreneur succeed.

The 7 Best User Acquisition Strategies Right Now

Jason Fishman DNA Marketing

 

From Content Marketing Funnels to Micro-Influencers and 3rd Party Behavioral data ad targeting, this session will go beyond the basics and dive into the key drivers, acquisition strategies and channels to scale your revenue.

 

 

 

 

2:15-2:45pm

Breakout Sessions Part 2

Being a BadAss CEO

David Mandell Chromatic Ventures

 

Lessons that the media and mentors never taught me as I struggled to build my companies. Two time CEO, Angel Investor and mentor, board member, and advisor to many, many CEOs, David will share the real truth about his hard won lessons about starting, growing,  and leading a company. From managing culture, to dealing with a Board, to hiring and firing your friends, David has stories and guidelines that most people don’t ever talk about.


5 Steps to Effectively Scale Your Recurring Revenue Business
Steve Terry Navint

Scaling a recurring revenue business is a continuous evolution of products, geographies, acquisition methods, pricing, and retention techniques--all of which impact efficient operations. In this session, attendees will learn the five phases of recurring revenue growth, and receive practical and in-depth advice and guidance on strategies, tactics, and toolsets to use to navigate through these stages successfully. 


7 Mistakes to Avoid when Launching a Subscription Business

Kathleen Greenler Sexton Subscription Insider

 

When starting your new subscription business, regardless of if you are a pure start-up or converting to a subscription model, there are a fundamentals that you need to  get right from the start. Whether it is pricing, product/market fit, competitive analysis, or customer success, this session will over key mistakes to avoid when launching (and scaling) your subscription businesses.

 

How to Maximize the Sale of your Company:  A Case Study

Peter Cowen Sutton Capital Partners

Jason Kiesel Rock Solid Technologies

For years, you've worked tirelessly, sweated bullets and risked failure to build a successful company... and suddenly – a buyout offer! Though the offer feels good, it's likely not the best you and your key employees can get—not by a long shot. In this session, learn about a recent deal where the entrepreneur almost sold his company to the first offer—and benefitted from evaluating multiple offers to pick the best one.

 

 

2:50-3:05pm

Coffee Break

3:10-3:40pm

Panel 5: Meet the Money: Top Venture Capitalists

This is a great time for strong recurring revenue businesses to seek capital. SoCal saw a record seven unicorn financings in 2018, a number of strong exits and the rise of some of the hottest venture-backed companies. Hear active investors discuss what they are excited about and investing in, and what they want to hear from you.

Moderator: Peter Cowen Sutton Capital Partners

Jesse Draper Halogen Ventures

Meredith Finn March Capital

Jason Finger Oxygen Capital Partners

 

 

3:45-4:00pm

Presentation: The State of SaaS & Subscriptions: Lessons from 12,140 Companies

Patrick Campbell ProfitWell

 

In the past decade the world of subscriptions and recurring revenue has changed dramatically. Long gone are days where we could buy Google Ads for a penny per click or received 99% email open rates. Yet, there are some things that are likely to never change (or are getting more important) - the impact of getting your retention in order, keeping customer experience in the right place, or even making sure your team is aligned to the mission. Using research from over twelve thousand subscription and SaaS companies, ProfitWell CEO Patrick Campbell will be walking through the State of SaaS to give insights on where you need to focus to be successful as the market shifts.

 

4:00-4:05pm

Intro to Afternoon Keynote/Fireside Chat

4:05-4:35pm

Afternoon Keynote/Fireside Chat

4:40-5:05pm

Panel 6: The Cybersecurity Challenge: Security vs Usability

Cybersecurity is increasingly necessary, pervasive – and complicated. Meanwhile,  users want quick and easy access to their accounts. How can companies both please and protect their customers, offering elegant and intuitive solutions while fending off sophisticated hackers?

Moderator: Dean Larsen II KPMG

Alex Kazerani OpenPath

Einaras von Gravrock CUJO AI

 

 

 

5:10-5:40pm

Panel 7: Recurring Revenue Rockstars: Success Stories You Haven't Heard

Our panelists are among SoCal’s hottest innovators, running companies that are hidden gems.

Moderator: Ian Smith Stradling

Ben Mones Fama

Susanne Mitschke Citruslabs

Alex Canter Ordermark

Ajay Shah List Reports

 

 

 

5:45-5:50pm

Announce Winner for Most Promising Early Stage Company

5:50-6:00pm

6:00-8:00pm

Cocktail Party in the Sinder Lounge

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